Learning how to use Facebook to market your small business website is the first step toward garnering new clients and extra revenue. A Facebook presence helps you engage prospective clients and increase traffic to your website. Many customers research a company online before they ever visit the business in person. By creating a Facebook page, you show that your company is credible and trustworthy.
1. Start by Making a Business Page
For customers to find you on Facebook, you have to have a Facebook page for your business. You cannot just use your personal profile. A separate page can be designed to showcase your business. You can customize your page with information like your company's website, business hours, address and contact information. You should pick a cover photo and a profile photo that reflects your company. Once your business page is set up, people can like the page to find out more information about it and see your posts.
2. Plan Out Your Posts
Facebook has an algorithm that only shows certain users your posts. In most cases, only 1 out of 50 people who are fans of your page will actually see a specific post. Because of this, you have to plan out your media strategy. Instead of just throwing things on Facebook and hoping that they work out, you have to decide your intention for the post and what you want to do with it. Facebook Insights can help you plan out the best blend of content. You can also boost your post for a fee so that it reaches more viewers.
3. Post on a Regular Basis
Whether you spend money boosting your posts or just post them for free, you should try to post around once per day. Frequent posts help your audience to connect and engage with your business. Be careful about what you post though. You want to post quality content, so do not create spam or an uninspired post just to reach your daily goal. You can also post behind-the-scenes information about your business or pictures of your employees at work.
Take some time to experiment with different types of content. If you do not know what your customers want to see, try doing a Facebook poll to figure it out. Facebook Insights can also show you how many people your posts actually reach and the number of people that engage with them.
4. Start Promoting Your Page
Sometimes, the best way to get fans is to spend some money marketing your page. You can start by inviting all of your current customers to like your Facebook page. Afterward, try adding a link to your Facebook page on your business cards, business website and email signature. You can easily add links social media feeds through your Mettr account.
Next, you can pay to promote the post on Facebook. You can set a budget for a certain amount that runs for a select number of days. Another option is to add a promotion or a special coupon to your Facebook page so that customers will be motivated to like your page.
5. Develop a Community Page
If you want to make your customers feel special, set up a community page. This type of page can be invitation-only, so customers feel like it is an exclusive, secret group. In the community page, you can organically reach out to your customers and develop new relationships. To find customers for your community page, try reaching out to the people on your email list.
6. Try Out Facebook Ads
When you are just learning how to use Facebook to market your small business website, ads can be a useful tool. Promoted Facebook posts appear in the news feed like any other post, but you can target them to a specific audience. While only 1 out of 50 of your fans will see your average post, a Facebook ad allows you to directly market to your audience. You can determine the audience according to their location, interests, gender, age or the pages they like. This allows you to focus your ad budget on the people most likely to buy your products or interact with your page.
7. Make a Facebook Group
Another option is to make a Facebook group for the people who might use your products or services. If you sell cat products, you might create a group for cat owners. Pick a group name that people are likely to search for. This will ensure that your group will actually show up in the user's search results. Once you make the group, avoid over-selling your products. Instead, focus on sharing information and relevant articles. As your Facebook group grows, you will be able to post less often because the group members will do most of the posting for you.
8. Design the Perfect Profile
The entire goal of your Facebook page is to market your small business website. You need a well-organized page that makes finding information, products and services easy. If you sell a product or a service, make sure that you have a review tab on your page. You also want to fill out different sections of your profile to showcase your promotions, ads and company information.
9. Optimize Your Facebook Stories
Facebook Stories are a fun, easy way to optimize your profile. While you could make them about your company's latest news, there are also other techniques to engage your audience. Try including interesting links or ask viewers a fun question. A Facebook Story has a casual feel to it that really helps companies to connect with their users on an individual level. The user gets to feel like they are a part of the behind-the-scenes action, which makes them more likely to click on your links. You can also use Live feeds to showcase your latest promotions, ongoing projects at the office and special events.
By learning how to use Facebook to market your small business website, you can get a leg up on the competition. Your Mettr website is the first step in developing an online presence. Once you have social media feeds and icons on your Mettr site, you can start marketing your company online and reach out to new clients.