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Unlike a DIY site, a DIFM website is great for beginners and busy entrepreneurs. You do not have to learn how to code or figure out how to navigate a new platform. Instead, all of the work is done for you. Once the website is complete, you get endless revisions and updates. Best of all, the entire price is similar to what you would pay for hosting, a domain name and similar services with a DIY website builder.
An individual who wants to make an online diary or a travel blog is a good candidate for free website builders, but these tools are not the best option for small businesses.