Ask anyone what Liverpool is famous for, and their immediate reply will most likely be: 'The Beatles!'. Everyone knows the band for their music, but what many don’t appreciate is the long-term legacy these four musicians bequeathed to the city’s economy. In 2016—46 years after the group’s demise—it was reported The Beatles were still injecting, on an annual basis, nearly £82 million into the Liverpool economy, all while helping to provide more than 2,300 jobs, in tourism-related sectors.
The Beatles set the world alight under the guidance of their manager, the Liverpool entrepreneur, brand genius, and marketing guru: Brian Epstein. But before discovering The Beatles, Epstein was a typical, local businessman who was running the record department of his family’s music shop in Liverpool. In turning four Liverpudlian lads into one of the biggest bands in the world, Epstein personifies the initiative, creativity, and hunger for success that’s still prevalent among the Merseyside entrepreneurs of today.
But in Epstein’s era, there was no such thing as the internet. Had there been, he surely would have recognised how professional website design services play a vital role in the growth of small businesses.