With over 8 million citizens, London is easily Great Britain’s most densely populated city. Which makes it a fantastic place to own a small business. With excellent connections (both within the UK and abroad), the city has a reputation of being the financial capital of the world. London creates an environment of support, creativity and inspiration for thousands of its small business owners.
London’s captivating history, iconic landmarks and economic power have long made it one of the world’s most popular cities. In 2018, this view was again confirmed, as London was named the second most-visited city in the world by Mastercard’s Global Destination Cities index. If you want your business to survive within such a dense city, it’s vital to ensure your company stands out from the crowd and perfectly appeals to your target market.
London’s tourism industry is booming. Every year, visitors display an impressive spending power as they flock to visit sites like Big Ben and Buckingham Palace. During 2018 alone, visitors to London were predicted to spend up to £27 billion. Aside from being a beloved tourist destination, millions of people also call London their home. But within such a huge home, it’s not easy to stand out. As a London business owner, catering to the needs of the city’s local people should be as much your focus as providing for the visiting ones.