First established by pioneers in the 1830s, Austin is the capital city and cultural center of Texas. Over the decades, it developed a new commercial base and top schools, like the University of Texas at Austin, began to spring up. Then by the 1990s, this city emerged as a nexus for businesses and technology. Because of this impressive growth, multiple Fortune 500 companies have set up regional offices or headquarters in the city. Now, Austin is rated as one of the best American cities to live in. Especially as this city has a strong history of supporting its local businesses, like the many shops, cafes, food trucks, trailers, restaurants, and eccentric stores that can be found in South Congress.
Austin is additionally famous for the slogan 'Keep Austin Weird’, and for its reputation of being the music capital of the world. This town brings in a regular stream of tourists and visitors to its many music festivals, concerts, and events. Some of which include the Austin Reggae Festival, South by Southwest, Austin City Limits Music Festival, and Urban City Music Festival.
Starting a small business in Austin is a savvy choice for entrepreneurs. Austin is currently the fastest growing city in the country, and its population is growing as well. A growing population means that there are more consumers in the area for your business, but you have to know how to market to these clients. However, with so many companies for consumers to choose from, it is important to differentiate your company through online methods.’